Brooks Running Company and Competitor Group, Inc. (CGI) recently announced a sponsorship extension through 2020. The continued partnership, which began in 2010, designates Brooks as the official running footwear, apparel and sports bra of the Rock ‘n’ Roll Marathon Series. Brooks will become presenting sponsor of all Rock ‘n’ Roll 5K events and also create an official Rock ‘n’ Roll Marathon Series footwear and apparel line.
“We are thrilled to extend our partnership with the Rock ‘n’ Roll Marathon Series,” said Dan Sheridan, Brooks’ Executive Vice President and General Manager, North America. “We want to continue to connect with runners in meaningful ways and celebrate the power of the run in their lives. Our collaborative partnership with Rock ‘n’ Roll gives us a great platform to do that.”
The renewed agreement underlines Brooks’ mission to be the No. 1 choice for runners worldwide by partnering with the world’s largest running series to reach new audiences. Brooks will participate in a number of innovative marketing programs, including growing a presence through Rock ‘n’ Roll’s expanding digital platform, as well as a variety of promotional, branding and hospitality components. The deal also includes an annual integrated media campaign through CGI’s two running titles, Competitor and Women’s Running.
“I have worked with Brooks for more than 20 years and understand the commitment they have to runners and passion for growing the sport of running,” said John Smith, SVP of National Sales for CGI. “Their creative support will help continue to take our events to even greater levels of success.”