Before reaching the start line on race day, teams of people never cease to work behind the scenes to deliver you the best race experience. So who’s creating those Facebook posts you “LIKE”, creating the content you are sharing, and answering your Facebook questions?
Meet: Shayne McCoy
Role: Marketing Content Strategist
Shayne hails from the suburb of La Jolla in our local San Diego community. She shares a passion for running that began in high school while competing on her Varsity track and cross country team. However it was during her previous employment at the Active Network where her interest in the endurance running space was established.
Prior to working at Competitor Group, Shayne managed online daily deal campaigns for the Active Network. She now supports and manages content development for the Rock ‘n’ Roll Marathon Series (those posts you see daily on our Rock ‘n’ Roll Marathon Series page) to inspire and engage fans of our running community.
Favorite Part of Her Job:
“I love finding ways to inspire our running community through imagery and storytelling, but the best part about my job are the awe inspiring fans I get to meet along the way.”
In her spare time…
Being a member of the marketing team always keeps you on your toes but when she does have spare time Shayne remarks, “…When I do have time, I love to take a breather on my yoga mat, travel the world and write.”
A true competitor, Shayne aspires to complete a half marathon in under 1:30 before she turns 30. But it doesn’t end there, in addition to her commitment to run she is also a certified Power Vinyasa Yoga instructor. So when she does have down time, she’s got Zen on standby!
Stay tuned for more staff Meet ‘n’ Greets!