• Alternative rock band to perform at finish line festival at the new 17th Street beach stage
• New daytime concert added in partnership with the American Music Festival
• 311, Culture Club and UB40 highlight three-nights of music over Labor Day Weekend
• Register before June 30 and beat the price increase
Alternative rock band, Sister Hazel will headline the 2016 Rock ‘n’ Roll Virginia Beach Half Marathon on Sunday, September 4. For the first time in the history of the race, a post race morning concert in partnership with the American Music Festival (AMF) will be held at the finish line festival on race day. Sister Hazel will perform for thousands of runners and spectators at the Toyota Rock ‘n’ Roll Concert Series event on the new 17th Street beach stage.
“There is no better way to celebrate that 13.1-mile accomplishment and the end of summer then a concert on the beach,” said Katie Holmes, event manager. “With Sister Hazel headlining and a new concert timeline, race weekend is sure to be a party from start to finish. Online registration is still open so grab a friend, start a training program and join us in Virginia Beach for an epic race weekend.”
Sister Hazel first came together in Gainsville, Florida in 1993 and consists of all original members. The band is best known for hit single “All for You,” which topped the Billboard charts upon its release in 1997. The band has released eight studio albums including Somewhere More Familiar, a certified Platinum album, Fortress, a certified Gold album and most recently Lighter in the Dark.
Rock ‘n’ Roll Virginia Beach Half Marathon takes place in conjunction with the American Music Festival, which will celebrate its 23rd year in 2016. Half marathon runners will have access to three major headline bands performing on the 5th Street main stage and other stages along the board walk, including the new 17th Street stage and the new 22nd Street stage. This year’s headliners for the American Music Festival 5th Street stage, 311, Culture Club and UB40 featuring Ali Campbell, Astro and Mickey Virtue, will bring a wide spectrum of talent and dozens of hit songs everyone will recognize.
“The American Music Festival will feature nearly two dozen national recording bands that will perform free on 17th Street, 22nd Street, 24th Street, and 31st Street stages,” said Mike Hilton, director of marketing for Beach Events. “In the next few weeks, all bands will be announced. Our goal every year is for AMF to present music for almost every musical preference and style.”
Tickets for family and friends as well as passport pins, preferred viewing passes, and VIP passes are available through all Ticketmaster outlets, including online www.ticketmaster.com or by phone at 800.745.3000.
Race weekend kicks off with a free Health & Fitness Expo, where runners can find the latest in running technologies, fitness apparel, health and nutrition information and interactive displays. The Expo takes place at the Virginia Beach Convention Center on Friday, September 2 from 1:00 p.m. to 7:00 p.m. and Saturday, September 3 from 10:00 a.m. to 5:00 p.m. The Expo is free and open to the public and all runners must visit the Expo to pick up their race bib.
The Mile on the Sand will take off at 8:30 a.m. on Saturday, September 3. The race will start and finish on the beach at 19th Street. Participants can take the “Remix Challenge” by running Saturday and any distance on Sunday to earn the coveted Remix Challenge medal in addition to each race’s finisher medal.
Race day starts at the Virginia Beach Convention Center and takes runners on a tour of the city’s scenic oceanfront, resort area and Camp Pendleton before finishing on the Virginia Beach boardwalk. Live bands, spirited cheer squads and enthusiastic spectators line the route to help motivate runners to the finish line. The race wraps up with a finish line festival on the beach. The half marathon and 5K take place on Sunday, September 4 at 7:00 a.m.
For more information or to register for the event, visit RunRocknRoll.com.