Get by with a little help from your friends…and the HumanaVitality Cheer Squad!

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Half marathons can be an incredibly rewarding challenge – mentally, physically and emotionally! And whether you’re a beginner or advanced runner, having the support of friends and family – especially when you’re in the home stretch – can be one of the best motivators to finish strong.

But how can your biggest fans rise above the rest to show you their support during that last mile of the Humana Rock ‘n’ Roll Virginia Beach Half Marathon? With a giant TV screen that has your name on it. No, really…

Meet the HumanaVitality Cheer Squad, which lets your friends and family send personalized cheers to you during the race! Messages will be displayed near mile 12, Humana’s Inspiration Mile, to help create that extra boost you need to get to the finish line. In addition to these meaningful cheers, a real-life Cheer Squad will be on hand throughout mile 12 to provide extra encouragement and motivation for race participants.

To record cheers, visit or stop by the Humana booth at the Humana Rock ‘n’ Roll Virginia Beach Half Marathon Health & Fitness Expo on Friday and Saturday (September 4 -5) at the Virginia Beach Convention Center. Race participants who sign up will also receive a compilation of their personal cheers by email following the race.

Let’s hear it for cheers!