Headliner Act at the Toyota Rock 'n' Roll Concert Series



25th Annual American Music Festival

More music, more fun … get ready to rock!

Half Marathon and 5K participants receive complimentary access to the American Music Festival’s Sunday Night Concert (runners who only participate in the Mile on the Sand are excluded).

Have friends and family in town to cheer you on? They can purchase tickets and join you!

For more information on the American Music Festival click here!

Entertainment on the Course

2018 Bands on Course to be announced!

Music makes up the heart and “sole” of this event. Runners will enjoy a variety of music from alternative, classic and punk rock to blues, jazz and soul along the race course. Music and entertainment set the tempo for this running party, where runners and spectators alike will be “dancin’ in the streets” to these mini-concerts.

Is your band ready to rock for thousands of athletes and spectators? We will be recruiting the best local bands from all genres to take the stage along the course. Stay tuned for updates on how to apply!

Spirit on the Course

Attention Cheer Teams and Dance Squads: We need you in 2018! High school and middle school cheer and dance teams are invited to compete in the Spirit on the Course competition. Cheer teams will line the course ready to encourage participants every step of the way. Costumes and themes are optional, smiles and enthusiasm are required. Join the Spirit on the Course Competition Today for the chance to win up to $1000 for your team! For more information email:  vbcheer@competitorgroup.com


Thanks to all of the awesome 2017 cheer teams whose spirit ROCKED participants to the finish line, and congrats to the winners of this year’s cheer competition!

  1. Granby High School
  2. Lake Taylor High School
  3. Western Branch High School