TAMPA, Fla. / PARSIPPANY, N.J. (Jan. 14, 2022) — The Rock ‘n’ Roll® Running Series is excited to announce a multi-year partnership with Biofreeze®, a Reckitt brand. The new partnership will feature Biofreeze as the Official External Pain Relief Partner of the Series and of each Rock ‘n’ Roll Running Series events in the United States both on-course and at the Finish Line Festival for runners and spectators to try at every tour stop of the Rock ‘n’ Roll Running Series.
 
The Biofreeze Pain Relief Zone will be featured mid-way through both the marathon and half-marathon distance racecourses of the Rock ‘n’ Roll Running Series when participants need it most. Designed much like a “pit stop” on a racetrack, the Pain Relief Zone’s “Cooling Crew” will provide Biofreeze cold therapy pain relief treatments to help runners finish their race strong.

“The partnership with Biofreeze gives our runners and walkers alike the perfect combination of function and fun – the Pain Relief Zone is a great on-course experience that provides real-time benefits to our participants that aligns with the spirit of the Rock ‘n’ Roll Running Series,” said Matt Wikstrom, Chief Partnerships Officer for The IRONMAN Group.

Runners will also be able to enjoy the benefits of cooling pain relief in the Biofreeze Recovery Zone within the Rock ‘n’ Roll Finish Line Festival. The Recovery Zone will serve as a space for runners to recover from the race and will feature samples of Biofreeze product for both runners and race spectators.
 
“Biofreeze’s mission is to help users cool the pain so they can perform at their best,” said Elizabeth Pollock, Head of Marketing for Biofreeze at Reckitt. “This is why we are thrilled to partner with the Rock ‘n’ Roll Running Series and help thousands of runners cross the finish line in 2022 and beyond.”
 
Clinically recommended, Biofreeze provides cold therapy pain relief for sore muscles and joints associated with backaches, arthritis, strains and sprains. It is offered in a variety of formats including roll-on, gel, spray, cream, patch, strip, and pen.
 
For more information about Biofreeze, visit www.biofreeze.com.  
 
For more information on the Rock ‘n’ Roll Running Series, visit www.runrocknroll.com.